With the announcement of its latest round of acquisitions and partnerships, Uber has solidified its strategic intent to exceed mere on-demand ride-hailing service and become a multi-modal mobility platform. These new deals see Uber add to its portfolio bike-sharing, with its acquisition of start-up JUMP; peer-to-peer vehicle rental, with its partnership with Getaround; and an integration of public transit services, with the partnership with mobile ticketing and journey planning platform Masabi. These moves complement Uber’s exisiting package which includes shipping, food and goods delivery, in addition to a range of ride-hailing services that include carpooling options and shuttle services. 

In addition to this new wave of services, Uber also announced a new partnership with street-data aggregator SharedStreets that will bring Uber into closer cooperation with the cities in which it operates, providing data on drop-offs, pick-ups, and busy areas and times to facilitate city planning and traffic management. Such moves suggest a company more aware of the crucial role cities play in enabling the service and the integration of public transportation services is further sign of the company’s efforts to make its service part of the cities existing transit structure.

This evolution places Uber in the same market as Mobility as a Service (MaaS) fore-runner Whim, which has recently opened its service in the West Midlands in the United Kingdom, the second city following its introduction in the Finnish capital.

Read more about Uber’s new deals.
Read about Whim’s opening in the West Midlands.

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