An overview of three recent studies on the uptake of new technologies, the so called ACES or CASE technologies (Autonomous, Connectivity, Electric, and Smart), shows slow growth in public interest in these technologies as well as a considerable diversity in opinion across social and geographical groups. The studies conducted by UK market research company Ipsos Mori, in October 2018, management consulting company McKinsey & Company, in December 2018, and UK market research company YouGov, in January 2019, addressed questions regarding public interest in new mobility technologies in Europe, Ipsos Mori, China, Germany and the United States, McKinsey & Company, and the United States, YouGov. The results showed a fair amount of diversion in the predictions and forecasts put forward, particularly when it comes to electric vehicles.

The Ipsos Mori survey found that 40% of European citizens in nine EU countries—Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Spain and Sweden—considered it likely that they would lease or purchase an EV next, while up to 12% suggested that it was very likely the next car they purchased would be electric. The McKinsey & Company study, on the other hand, found that 26% of consumers in China, 17% of consumers in Germany, and 16% of those in the United States were likely to purchase an EV. YouGov, meanwhile, found that a mere 11% of all drivers in the United States were likely to consider purchasing an EV as their next car. While there is considerable uncertainty regarding the true interest in electric vehicles, there are certain clear indicators that suggest the picture will grow more heartening as we move forward. These signals include the comparatively strong interest in EVs among Chinese consumers, given the rate of car adoption in the country, and the strong interest among 25-44 year old consumers in the YouGov study and “young, urban, tech smart, and adept at mobility” consumers in the McKinsey Study which suggests that future car buyers will increasingly shift away from internal combustion engine-powered cars and towards an electric, then possibly shared, future

Read more on the Ipsos Mori survey
Read more about the McKinsey & Company study
Read more about the YouGov study

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