Located in the largest car-buying market in the United States, the Los Angeles Auto Show hosted a four-day event at the end of November which signaled a new direction for the traditionally hardware-focused trade event. The event, titled AutoMobility LA broadened the focus beyond the traditional automaker-heavy gatherings to include the entire new mobility ecosystem, inviting tech companies, designers, developers, startups, investors, dealers, government officials, and analysts to present their visions of the future of transportation.

This shift reflects a general redirection evident in global markets as the rise of mobility service providers such as Uber and Lyft together with the development of autonomous technology have pushed traditional automakers to consider their future. One such automaker was present at AutoMobility LA, Volvo. The automaker underscored its belief in the new vision of mobility by opting to make the new visions the center of its presentation at the show, rather than a new car model. This continues a path Volvo has already set down with its introduction of new subscription-based alternatives to ownership as well as its foundation of a mobility brand M which makes services the core of its offering to customers.

Read more about the program at Automobility LA

Read more about Volvo’s presence at AutoMobility LA

Read more about Vovlo’s M 

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