In 2006, Tesla founder Elon Musk published a post on the company’s blog entitled “The Secret Tesla Motors Master Plan” in which he laid out the company’s strategy for reaching success by creating a vertically integrated electric vehicle company. In this post he laid out a plan for optimizing the electric vehicle and related battery technologies through a process of integral development in which early expensive models would fund later, more affordable and technologically advanced models.

Having realized this strategy with the recently announced launch of the Tesla Model 3, Musk has now published the second part of his master plan for transforming the transportation sector. In a new post on the company’s blog in which he lays out a four step plan for taking the next, crucial step towards eliminating fossil fuel use and reaching true sustainability.

Musk’s plan is broken down into four categories, integrating energy generation and storage, expanding electrification to cover more forms of transport, developing autonomous vehicles, and reducing the number of vehicles on the road by implementing a sharing-based model. Within these categories Musk lays out specific goals and reasoned arguments for how Tesla can help to address the world’s transportation needs with its technology. Finally, Musk leaves us with four, concrete targets to realize this plan:

Create stunning solar roofs with seamlessly integrated battery storage

Expand the electric vehicle product line to address all major segments

Develop a self-driving capability that is 10X safer than manual via massive fleet learning

Enable your car to make money for you when you aren't using it

Read Part One of Musk’s master plan 

Read Part Two of Musk’s plan for transforming the transportation sector 

All news


Reframing City Districts (ReCiDi)

A research project conducted by the Universities of Turku and Tampere which aims to form a new conceptual framework which will help shape the collective identity and common vision necessary to realize the future low-carbon and sustainability targets.

Systemic Architectures for Sustainable Urban Innovation (SASUI)

An action learning and research project conducted by Aalto University and the University of Tampere which aimed to form a better understanding of the architectural requirements for successful innovation projects.